YouTube wasn’t even part of her traffic plan... until it suddenly became one of her top source of leads.

Less than 60 days ago, my client had 0% of her traffic coming from YouTube search. Suggested videos? Barely 5%.

Today? She’s pulling in 10% of traffic from YouTube search and another 11% from browse features. And yes—her videos are now ranking top 1 to 3 for keywords her dream clients are actually searching for.

So, what changed? Here’s exactly how we cracked the YouTube code.

The Problem: Her Channel Was a Ghost Town

Before we teamed up, her channel was just a parking lot for videos. No keyword strategy, no optimization, and definitely no traffic.

Her videos had value, but they weren’t being seen by the right people.

Our goal was simple: Get her content in front of her dream clients by making YouTube work with her content strategy, not against it.

The Game Plan: Operation YouTube

This wasn’t a "throw stuff and see what sticks" strategy. It was a smart, systemized, and data-backed approach. Here’s how we did it:

1. Keyword + Avatar Research

We got crystal clear on who her audience was and what they were typing into that search bar.

• Dug deep into search intent

• Analyzed competitors and suggested video trails

• Found keywords that actually matched how her audience spoke

This gave us the foundation for every title, description, and playlist we created moving forward.

2. SEO Optimization

We didn’t just sprinkle keywords. We structured every part of her video for performance:

• SEO titles using VidIQ high-ranking terms

• Descriptions packed with benefits + keywords

• Thumbnails that stopped the scroll (CTR baby!)

• Timestamps and calls to action for retention

We made YouTube's algorithm fall in love ❤️

3. Suggested Video Strategy

We grouped content into binge-able series and created an ecosystem that kept viewers hooked.

• Playlists aligned by theme and search topics

• Boosted viewer retention and session time

• Cross-promo between videos to keep momentum

Basically, we trained YouTube to say, "Oh hey! This is exactly what this viewer wants. Let’s suggest more."

The Results: Less Than 60 Days Later

• From 0% to 21% total traffic from YouTube
• Ranking Top 1-3 in YouTube search
• Getting discovered by the right people

Even better? The search terms people are now using to find her match her ideal client avatar to a T.
Operation YouTube = SUCCESS 🌟

What This Means for You

This isn’t just a YouTube win. It’s a reminder that with the right strategy, your content can do so much more than just exist.

Whether you’re a service provider, a coach, or a creative, your content should:

• Be rooted in actual market research
• Speak directly to your dream clients
• Be optimized to work for you

Want the Blueprint?

If you're tired of throwing content into the void, I've got something for you:

Grab my FREE Thriving Business Playbook

Inside, I break down how to:

• Create content and copy that connects (and converts)

• Do market + competitor research that actually helps

• Build systems that scale through OBM strategies

Because visibility isn’t luck! It’s a system. And your business deserves to thrive

Got questions?

Drop them in the comments or DM me. I love nerding out about this stuff